Relevancy of the web page is one of the first things a search engine algorithm verifies. The algorithm will check the web page to find out if it has any relevancy at all for the specific keyword. It does that by whether scanning the web page for the keyword or looking at how these keywords are used. One of the important elements to the relevancy is where the keywords are located in the web page. A web page which has the keywords in the first few line of the content plus in the heading as well as the page title and bold text will rank higher than a web page that do not have these keywords in those elements. In addition, the regularity of the keywords is important to relevancy.