SEO – Search Engine Optimisation
It sounds like rocket science, but it’s just about providing the fuel to propel you up the search-engine rankings. Optimising your site correctly will help you achieve this – and the results can be rewarding! Most of our work is done for Google’s standards as is the major player on the UK with over 90% of the market and has the most complex ranking algorithm. The other existing search engines should perform well as well with our optimisation work.
What makes a website rank well in Google?
Google’s search engine algorithms evolved from simple versions using link signals to complex algorithms involving artificial intelligence to choose the best results that answer the search query. We have a wealth of experience in the SEO industry and have conducted search engine optimisation campaigns for global organisations, as well as smaller web businesses.
SEO vs Paid Advertising: Which is better?
One of the reasons many companies decide to invest in SEO is to reduce the budget spent on paid advertising (PPC, Google Shopping, Social Media Advertising, etc) but it really depends of your need and the urgency. We advise using the most appropriate tactic that gives the best ROI. If you need a high traffic volume quickly and willing to pay for it, then PPC might be a good solution. PPC is the best option for campaigns that are executed on a short notice, while SEO is taking a longer period to deliver results so it’s more suitable for long term projects that would require a considerable budget to run on long term. SEO requires technical work, onsite optimisation, promoting the website on the web – and that is normally organised on projects that take months to complete.
We have a wealth of experience in the SEO industry and our SEO consultants have conducted search engine optimisation campaigns for global organisations in London, as well as smaller web businesses in Essex. Our team is made up of SEO consultants, marketing experts, web developers and copywriters – all of whom have vital roles to play in improving your websites’ SEO.
Our SEO Methodology
Our SEO methodology will follow the following pattern: We start with an audit for technical settings, content, links to fond the biggest problems the website has. Once we know the biggest issues we elaborate a SEO strategy and start delivering the solution by doing Research (search volumes, competitors), Technical improvements, On-site SEO (Content creation, On Page tags and meta data, the TF-IDF ratio), Off-site SEO (Guest blogging, niche directory submissions, working with influencers), Local Optimisation (Google My Business, local directory submission), Multi-language/International SEO.
Our SEO services include:
- Research (Specific Search Volumes, Competitors)
- Technical SEO (Crawling and Indexation issues)
- On-site SEO (Content creation, On Page tags and meta data, the TF-IDF ratio)
- Off-site SEO (Guest blogging, niche directory submissions, working with influencers)
- Local Optimisation (Google My Business, local directory submission)
- Multi-language/International SEO