Email Marketing

Increasing conversion rates with effective email campaigns

Email marketing

Most people don’t have much time for commercial emails. They decide in seconds whether to click through, so any campaign needs to be clear, compelling and engaging to trigger the clicks and traffic you want for your website.

Building successful email marketing campaigns isn’t easy. You might think your emails are special, but if they don’t grab your recipients’ attention, make a promise they like, or pique their curiosity, then they’re going straight in the trash.

As email marketing experts, we can provide exceptional support in the following areas:

Auditing and assessment
We’ll explore and analyse your existing strategy, breaking it down and assessing its current performance. We’ll then propose steps for moving forward and prioritise the areas that are most likely to lead to significantly better returns on your marketing investment.

Email campaign development
We’ll help you develop an email marketing campaign that actually works – and sells. We’ll design and structure emails that have a clear focus, strong calls to action and eye-catching supporting images. We can also work with you to optimise the look and performance of your landing page, so when customers act on your email, they continue to have a good user experience on your site. From welcome emails, to promotional emails, drip campaigns and newsletters, we’ll devise a creative vision that will engage more people and help your brand grow.

Choosing an email service provider (ESP)
Selecting the right email platform can mean the difference between a campaign soaring or stalling. We’ll help you find one that suits the specific needs of your business – and your budget – both for today and for the future.

Improving email deliverability
A deliverability issue can kill even the best email marketing campaign, because if your messages aren’t being delivered then fewer potential customers are seeing them. We can root out any issues by exploring your email infrastructure, spam, foldering, blacklists and more. We’ll draw on all our experience to establish where emails are going and why. Playing to an empty stadium is a waste of your time and money, so we’ll put the right steps in place to get your mails moving to the right destination again.

If you haven’t realised already, here at TechVertu we’re passionate about email. From planning and developing, to auditing and analysing, we’re dedicated to maximising our customers’ email marketing returns.

Our team of designers, copywriters, marketers and analytics experts work together to ensure we provide clients with the best email marketing solutions. It’s our goal to help you make more connections – and more money – however much you want to invest.

Get in touch today to find out how we can help you get better results from emails.

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