Public Relations

Public Relations – What does it really mean?

Quite a lot of people still thinks that PR only means “writing press releases” and “liaising with journalists”. But Public Relations is much more than that. PR is all about how your company or brand portraits itself, how it communicates with the public and, consequently, how the public perceives it.

PR is all about reputation, about creating a positive public image for your company/brand. And because of that, it is much more than just one person writing some news releases about your business accomplishments and distributing them to the media. It’s an integrated strategy, which can and should include all or some of the examples detailed below, and more.  

Business Events 

  • Industry exhibitions 
  • Networking events 
  • Speaker opportunities 

Community Engagement & Social Responsibility 

  • Charity work 
  • Donations & Sponsorships 
  • Local events 
  • Customer loyalty programs 
  • Environmental responsible practices 

Internal PR 

  • Internal newsletters & regular communications 
  • Employees’ perks and benefits 
  • Training 
  • Appreciation and team-building events 
  • Competitions and giveaways 
  • Free and easy channels for employees’ suggestions and feedback 

Media Relations 

  • Press releases 
  • Press conferences 
  • Interviews 
  • Opinion/expert articles 

Social Media & Blogs 

  • Organic content 
  • Paid adverts 
  • Content writing 
  • Guest blogging 
  • Videos 

Crisis Management 

 

Our team of PR & Marketing experts can help you implement a full integrated strategy, tailored to your business’ aspirations and requirements. Get in touch for a friendly chat.